Become a Successful Startup Founder

Startup Academy is a free collection of courses, guides and templates on how to build startups in Southeast Asia.

How it Works

Sign Up

Create a free account to get access to resources in a variety of formats, including courses, videos and templates.

Pick a Topic

Choose a topic you’re interested in, from starting a startup and validating ideas to growth and fundraising.

Learn from Founders

Learn from successful founders to gain the insights you need to work through problems and challenges faster.

Founders Supporting Founders

Learn from those who have done it before and been successful.

Brian Ma
Co-Founder, Managing Partner at Iterative
Brian was previously the Co-Founder and CEO of Divvy Homes (a16z, GIC). In 2014, he and Elpizo Choi started Weave (YCS14). In 2009, he started an early machine learning company that predicted the future price of consumer goods. It was acquired by eBay in 2013. In 2005, he was one of the first PMs at Zillow before they launched. Brian has a BS in Computer Science and Electrical Engineering from the University of Washington.
Hsu Ken Ooi
Co-Founder, Managing Partner at Iterative
Hsu Ken was previously the Chief Product Officer of Workmate, an on-demand blue collar staffing platform in Southeast Asia. In 2014, he was VP of Product at Weave (YCS14). In 2009, he started an early machine learning company that predicted the future price of consumer goods. It was acquired by eBay in 2013. Hsu Ken has a BS in Mathematics and Statistics from the University of Washington.

Startup Academy Is For You

From idea to growth, Startup Academy can help you solve tough problems at any stage. Gain insights from founders who have already been where you are.

Aspiring Founders

People who are curious about startups and interested in learning more about the journey.

Early Stage Founders

Founders who are starting out and working through the initial stages of building their companies.

Late Stage Founders

Founders focused on propelling their companies toward strong growth and market presence.


Explore our awesome resources and see how they can help you.


Deciding to Start a Startup

Starting a startup is a big decision. How do you know if and when you should take the leap, and what you should prepare for?

Sign up to take this course. Get the information you need to make an educated decision about whether starting a startup is the right move for you.


Goals and Metrics Scorecard

A goals and metrics scorecard is a surprisingly simple and effective way to track whether you are meeting your weekly growth targets.

Sign up to access this template and step-by-step instructions to set it up.


Top Mistakes Founders Make When Fundraising

Investors share the top three fundraising mistakes they see and discuss what founders can do to fix and avoid these mistakes.

Sign up to access this video and equip yourself with essential fundraising insights.

Frequently Asked Questions

How much does Startup Academy cost?

Startup Academy is completely free. We want to make entrepreneurship accessible, and we think the best way to do this is to share what we’ve learn from being successful founders (and investors). And we believe this should be free for anyone who is interested in learning with us to access.

Who should sign up?

If you’re interested in startups, already working on a startup, or want to learn more about building startups in Southeast Asia, Startup Academy is for you.

Is Startup Academy Iterative’s accelerator program?

No, Startup Academy is separate from Iterative’s accelerator program.

Startup Academy is a collection of courses, guides and templates to help founders start and grow a startup in Southeast Asia. All these resources are free for you to access and use at any time.

Iterative’s accelerator is a 3-month program that happens twice a year for founders who want targeted support from Iterative, our experts and visiting partners. Our application is open all year round, with no program fees and an upfront investment of up to $500K upon admission. Learn more about Iterative’s accelerator program and apply here.

What happens after I sign up?

After you sign up, you’ll receive an email with a link to Startup Academy. Click the link and get started!

If you have a startup and find the resources in Startup Academy useful, consider applying to our accelerator program.