Become a Successful Startup Founder

Startup Academy is a free collection of courses, guides and templates on how to build startups in Southeast Asia.


How it Works

⚡️ Sign Up

Create a free account to get access to resources in a variety of formats, including courses, videos and templates.

👨‍💻 Pick a Topic

Choose a topic you’re interested in, from deciding to start a startup and validating ideas to growth and fundraising.

🚀 Learn from Founders

Learn from successful founders to gain the insights you need to solve problems and challenges faster.

Founders Supporting Founders

Learn from those who have done it before and been successful.


Brian Ma Co-founder and Managing Partner, Iterative

Iterative is a Y Combinator-style accelerator focused exclusively on Southeast Asia.

Previously, Brian was co-founder and CEO of Divvy Homes ($2B), which raised over $700M in funding (a16z, GIC, Tiger Global). He was co-founder of, which raised over $16M total funding and was acquired by eBay in 2013. He was co-founder of Weave (YCS13).


Hsu Ken Ooi Co-founder and Managing Partner, Iterative

Iterative is a Y Combinator-style accelerator focused exclusively on Southeast Asia.

Previously, Hsu Ken was co-founder of, which raised over $16M total funding and was acquired by eBay in 2013. He was formerly VP of Product at Weave (YCS13). He was also Chief Product Officer at Workmate, which raised over $10M total funding.

Who Is Startup Academy For

From idea to growth, Startup Academy can help you solve tough problems at any stage. Gain insights from founders who have already been where you are.


Aspiring Founders

People who are curious about startups and interested in learning more about the entrepreneurial journey.


Early Stage Founders

Founders who are starting out and working through the initial stages of building their companies.


Late Stage Founders

Founders focused on propelling their companies toward strong growth and market presence.


Explore our awesome resources and see how they can help you.



Deciding to Start a Startup

Starting a startup is a big decision. How do you know if and when you should take the leap, and what you should prepare for?

Sign up to take this course. Get the information you need to make an educated decision about whether starting a startup is the right move for you.



Goals and Metrics Scorecard

A goals and metrics scorecard is a surprisingly simple and effective way to track whether you are meeting your weekly growth targets.

Sign up to access this template and step-by-step instructions to set it up.



Top Mistakes Founders Make When Fundraising

Investors share the top three fundraising mistakes they see and discuss what founders can do to fix and avoid these mistakes.

Sign up to access this video and equip yourself with essential fundraising insights.

Expert Insights, Free of Charge

Build your startup with confidence. Created by experienced founders, and it's completely free.


How much does Startup Academy cost?

Startup Academy is completely free. We want to make entrepreneurship accessible, and we think the best way to do this is to share what we’ve learn from being successful founders (and investors). And we believe this should be free for anyone who is interested in learning with us to access.

Who should sign up?

If you’re interested in startups, already working on a startup, or want to learn more about building startups in Southeast Asia, Startup Academy is for you.

Is Startup Academy Iterative's accelerator program?

No, Startup Academy is separate from Iterative’s accelerator program.

Startup Academy is a collection of courses, guides and templates to help founders start and grow a startup in Southeast Asia. All these resources are free for you to access and use at any time.

Iterative’s accelerator is a 3-month program that happens twice a year for founders who want targeted support from Iterative, our experts and visiting partners. Our application is open all year round, with no program fees and an upfront investment of up to $500K upon admission. Learn more about Iterative’s accelerator program and apply here.

What happens after I sign up?

After you sign up, you’ll receive an email with a link to Startup Academy. Click the link and get started!

If you have a startup and find the resources in Startup Academy useful, consider applying to our accelerator program.

What if I have additional questions?

Email with your questions and for more information.


Iterative is a YC-style accelerator focused exclusively on Southeast Asia. Iterative invests up to US500K in a batch of startups twice a year. The investment includes 3-months of targeted growth and fundraising support, which culminates in a Demo Day to a network of 400+ investors.

Iterative’s portfolio companies have raised $168 million in follow-on funding and are collectively worth more than $1.2 billion. Iterative companies include: fintech startup Spenmo (W21) that closed an $85M Series B round led by Tiger Global; travel startup GoZayaan (W21) which closed $8M in capital and acquired it’s counterpart in Pakistan; proptech startup Propseller (S20) which raised $12M Series A; Sendhelper (S20), a home services startup acquired by PropertyGuru.