Learn How to Get Product Market Fit

Build products that meet market needs and drive demand.


Course Overview

You've got a groundbreaking idea, a dedicated team, and a burning desire to make it big in the startup world. But here's the hard truth: without nailing product market fit, your journey to success will be challenging.

Product market fit isn't just a buzzword. It's crucial for long-term startup growth and success. You know you've found product market fit when demand for your product grows without extra effort, people talk about your product unprompted, and users willingly spend money to buy your product. But how does one get their startup to this point? It starts with deeply understanding your users to create a product that solves a problem for them.

In this course, we'll demystify product market fit and teach you practical strategies to identify signals and focus your efforts. No jargon, no fluff – just straightforward guidance to help you build products that resonate with your target audience.

Upcoming Course Dates: 6-24 May 2024

Learn from Successful Founders

Drawing from their own entrepreneurial journeys – spanning two decades, successful exits, and a $2 billion unicorn – Brian Ma and Hsu Ken Ooi have also amassed invaluable experience engaging with thousands of startups as Managing Partners of Iterative, a YC-style program tailored for Southeast Asia.

Sign up for this free course to join 3,000 other aspiring, early stage and seasoned founders who turn to Iterative for expert guidance in building their startups.

See what Hsu Ken and Brian have said about Product Market Fit:

Key Takeaways

What product market fit is and real-world examples of it
Practical metrics and frameworks to measure growth progress and inform product decisions
How to uncover insights about your target market to refine your value proposition
Dispelling common myths about product market fit
An effective, repeatable step-by-step process for iterative product development
How to identify what signals validate product market fit and drive business growth

Who Is This For

  • Early Stage Founders You're a passionate and driven new founder. If you're seeking structure to focus your efforts, this is the course for you.
  • Founders You've been working on your startup and have some early customers. If you are struggling with getting traction, this is the course for you.
  • Everyone Else You're a product, sales or marketing lead. If you're looking to build customer growth momentum, this is the course for you. You are actively working on your idea full time and are struggling with early traction. If growth is slow and you're not sure why, this course is for you.

What Founders Are Saying About Us

“Relevant, filled with insights and concise.”
“I wish that we know Iterative sooner so that we would not waste so much time figuring out things on our own.”
“I would recommend Iterative to other founders for its helpful guidance and support for the entrepreneurs.”
“It was helpful for us and I am sure it will help many others too.”

“Very useful and learned lots!”
“Operator experience from the Iterative team is really valuable for founders. It's like having an ad-hoc temporary cofounder.”
“Loved the specificity of Hsu Ken's feedback, especially when he gives examples to drive home the point he's making.”
“I came in with very high expectation and you delivered.”

Meet the Creators


Brian Ma Co-founder and Managing Partner, Iterative

Iterative is a Y Combinator-style accelerator focused exclusively on Southeast Asia.

Previously, Brian was co-founder and CEO of Divvy Homes ($2B), which raised over $700M in funding (a16z, GIC, Tiger Global). He was co-founder of Decide.com, which raised over $16M total funding and was acquired by eBay in 2013. He was co-founder of Weave (YCS13).


Hsu Ken Ooi Co-founder and Managing Partner, Iterative

Iterative is a Y Combinator-style accelerator focused exclusively on Southeast Asia.

Previously, Hsu Ken was co-founder of Decide.com, which raised over $16M total funding and was acquired by eBay in 2013. He was formerly VP of Product at Weave (YCS13). He was also Chief Product Officer at Workmate, which raised over $10M total funding.

This Course Includes

📚 Immediate access to all course material

📓 14 detailed lessons

📄 Digital and printable worksheets

📝 4 assignments to apply learnings

🧑‍🏫 2 live sessions with instructors

🎓 Certificate of completion

Course Content

Week 1: 20 May to 24 May

Module 1: Defining Product Market Fit Gain a deep understanding of what product market fit is. Learn how aligning your product with user needs can be the game-changer your startup needs to thrive.
Module 2: 3 Common Myths Learn what is often misunderstood about product market fit and why. Explore how these myths often cloud founders' understanding of product market fit.
Module 3: Examples from Airbnb, Google, Netflix and Slack Explore how 4 tech titans achieved product market fit by identifying a pressing need, developing innovative solutions and delivering value to their users.

Week 2: 27 May to 31 May

Module 4: Identify Your Target Audience Define your target market and learn market research techniques. Explore strategies to understand user pain points, preferences, and behaviours, and develop a targeted and effective product development strategy.
Module 5: Iterative Product Development Build an effective and repeatable product development process that leverages feedback loops. Continuously refine and improve your product based on data and user feedback.

Week 3: 3 June to 7 June

Module 6: Measuring Success Explore key metrics and develop a framework to track growth, progress and help you make data-driven decisions to steer your startup in the right direction. .
Module 7: Advice Get insider tips from experienced founders who have successfully built and sold companies.

Transform Your Startup's Future

Accelerate your path to scalable growth. Created by experienced founders, and it's completely free.


How much does this course cost?

It's completely free.

Is there homework?

There are optional assignments we recommend you do to apply your learnings.

What is the expected time commitment?

It will take 2-3 hours per week for 3 weeks to complete this course.

Do I need to know anything about startups before I take this course?

No, you don’t need to know anything about being a founder or startups before taking this course.

What if I have additional questions about the course?

Email melissa@iterative.vc with your questions and for more information.


Iterative is a YC-style accelerator focused exclusively on Southeast Asia. Iterative invests up to US500K in a batch of startups twice a year. The investment includes 3-months of targeted growth and fundraising support, which culminates in a Demo Day to a network of 400+ investors.

Iterative’s portfolio companies have raised $168 million in follow-on funding and are collectively worth more than $1.2 billion. Iterative companies include: fintech startup Spenmo (W21) that closed an $85M Series B round led by Tiger Global; travel startup GoZayaan (W21) which closed $8M in capital and acquired it’s counterpart in Pakistan; proptech startup Propseller (S20) which raised $12M Series A; Sendhelper (S20), a home services startup acquired by PropertyGuru.