Start
Thinking about starting a startup? Figure out if it's the right move for you.
25 resources14 videos
PreviewStartup 101
- 017 Key Stages of the Founder’s JourneyUnderstanding the different stages of the founder journey is key to building a successful startup.
- 02What Type of Founder Can Beat Thanos?Great founders have this uncanny ability to run highly accurate, localized simulations about their business in their heads.
- 03Investor POV: 8 Categories All Startups Fall IntoI've reviewed 6,000+ startup pitches in the last 4 years, these are the 8 categories all startups fall into from an…
- 04What Founders Should Be 100% Focused OnStartups grow when founders keep learning, make smart bets, and drive growth.
- 05Founders React to Iconic Movie Scenes on Startups | The Social Network, Start-Up, Silicon ValleyDoes (startup) art really imitate (startup) real life?
- 06Billion-Dollar Founder's Secrets: Answering Quora's Startup QuestionsSerial entrepreneur and unicorn founder, Brian Ma, answers top startup questions from Quora.
Founder Stories
- 07Founders Share Their Thoughts on QuittingThis video sheds light on the real, often untold stories of founders in the Southeast Asia (SEA) startup ecosystem who…
- 08From Bankruptcy to BreakthroughThis video highlights the real, unfiltered stories of founders navigating the highs and lows of building a startup.
- 09How 10+ Founders in SEA Told Their Parents They Were Quitting Their Jobs to Start a StartupStarting a company is hard, but for some of our founders in Southeast Asia, telling their parents was harder.
- 10How Founders Knew It Was Time to Leave Their Jobs and Start a BusinessLeaving a stable job to pursue a startup is one of the biggest steps a founder can take.
- 11The Best and Worst Thing of Being a FounderAs a founder, the highs are high, but the lows are really low.
- 12Why 10+ Founders in SEA Started a StartupPeople start startups for different reasons, and it's important to know your why.
Preparing
- 13The 2x2 Table: Is Your Startup Problem Important?A startup exists to solve a problem.
- 14Calculate Your Personal Financial RunwayThis worksheet will help you assess whether you have enough savings to confidently transition into working on your…
- 15Define Your Startup IdeaOften, we think we have a clear idea in our heads, but when we try to explain it to people, it comes out less clear and…
- 16How to Deal with BurnoutHsu Ken and Brian discuss their experiences with burnout, prevention measures and what they would have done differently…
- 17How to Find a Good Problem For Your Startup to Work OnOne of the primary challenges aspiring entrepreneurs often face is finding the right problem to solve when starting a new venture.
- 18Setting Goals and TimelinesSetting goals and timelines is a powerful and effective way to stay focused.
- 19Startup Readiness ChecklistStarting a startup is an exciting journey filled with challenges and rewards.
- 20Why Do You Want to Start a Startup?Starting a startup can be one of the most rewarding—and challenging—decisions you make in your career.
Co-Founders
- 21Avoid These Red Flags When Choosing Co-FoundersChoosing a co-founder is a decision that will have many ripple effects.
- 22Find A Gritty Co-Founder Who Won't Jump ShipWe're not the first (or the last) to say this: being a co-founder is hard.
- 23How to Evaluate Potential Co-FoundersWhen you meet potential co-founders, how should you evaluate them?
- 24Top 20 Questions to Ask Potential Co-FoundersChoosing the right co-founder is one of the most important decisions you'll make in your startup journey.
- 25What to Look For in Co-FoundersIterative hosted a virtual event to help founders identify what they should look for when evaluating co-founders to…
















