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76 resources
Should You Start a Startup?
Not sure a startup is right for you? Work through six short modules and find out.
Validate Your Startup Idea
Most first-time founders skip validation. Learn to test your idea fast, with real people, before you spend months building.
The 2x2 Table: Is Your Startup Problem Important?
A startup exists to solve a problem.
4 Essential Tips for Deep Tech Pitches
As governments push for more technical innovation through grants, we are bound to see an increase in deep tech startups within Southeast Asia in the…
5 Essential Validation Questions | Worksheet
To figure that out, it turns out you have to ask and answer many more questions.
5 Things to Know About Fundraising in SEA During a Market Downturn
Capital is more expensive now.
5 Ways to Validate Your Startup Idea
We often see good founders working on bad ideas.
7 Key Stages of the Founder’s Journey
Understanding the different stages of the founder journey is key to building a successful startup.
13 FAQs on How to Grow Your Startup
"What are your thoughts on paid growth in the early stage?
Avoid These Red Flags When Choosing Co-Founders
Choosing a co-founder is a decision that will have many ripple effects.
The Best and Worst Thing of Being a Founder
As a founder, the highs are high, but the lows are really low.
Billion-Dollar Founder's Secrets: Answering Quora's Startup Questions
Serial entrepreneur and unicorn founder, Brian Ma, answers top startup questions from Quora.
Brian Ma Answers Your Burning Fundraising Questions
You've got fundraising questions, Brian's got answers.
Calculate Your Personal Financial Runway
This worksheet will help you assess whether you have enough savings to confidently transition into working on your startup full-time.
Convincing People to Work at Your Startup
Convincing people to work at your startup in Southeast Asia is very different from the challenge in San Francisco.
Debugging Your Startup
If a startup solves an important problem it should grow very fast.
Decoding Investors’ Feedback
Hsu Ken peels back the curtain on how VCs think about early-stage companies and what they mean in their feedback to founders.
Define Your Startup Idea
Often, we think we have a clear idea in our heads, but when we try to explain it to people, it comes out less clear and attractive than we think.
Doing The Right Things and Getting Results
Every week during the batch, we have a meeting with all of the partners called Company Rounds.
Find A Gritty Co-Founder Who Won't Jump Ship
We're not the first (or the last) to say this: being a co-founder is hard.
Founders React to Iconic Movie Scenes on Startups | The Social Network, Start-Up, Silicon Valley
Does (startup) art really imitate (startup) real life?
Founders Share Their Thoughts on Quitting
This video sheds light on the real, often untold stories of founders in the Southeast Asia (SEA) startup ecosystem who have faced the daunting…
A Framework For Opportunity Sizing
So after writing my S-curves framework, a friend was asking me: how should I think about the next S-curve that I should be focusing on?
Framing Your MVP
In this article we’ll cover a simple three-step process of framing your MVP and we’ll cover an example of creating a functional MVP by piecing…
From Bankruptcy to Breakthrough
This video highlights the real, unfiltered stories of founders navigating the highs and lows of building a startup.
Fundraising CRM Template
ℹ️ Our fundraising guide includes talking to as many investors in the shortest amount of time possible.
Generating User Insights - Real World Examples
The ultimate way to know you're on the right path is when your growth goes up.
Goals and Metrics Scorecard
In our program, we expect startups to grow 5% to 7% every week, and we help them do it.
Growth Framework: User Insights Deep Dive
🪄 This guide is a deep dive into generating user insights, the first part of Iterative's tried-and-tested Growth Framework.
Growth Tips
If you’re very early stage, you should be able to grow significantly faster than 5% to 7% a week.
How 10+ Founders in SEA Told Their Parents They Were Quitting Their Jobs to Start a Startup
Starting a company is hard, but for some of our founders in Southeast Asia, telling their parents was harder.
How Do Founders in Southeast Asia Define Product Market Fit?
In a previous post, we asked investors how they defined product market fit...
How Do Investors in SEA Define Product Market Fit?
Product market fit has no clear or concrete definition, so how are investors in Southeast Asia defining it?
How Founders Knew It Was Time to Leave Their Jobs and Start a Business
Leaving a stable job to pursue a startup is one of the biggest steps a founder can take.
How I Got 1000+ Users With a Landing Page and Ads
You don't need to build an app to validate your idea.
How This Company Grew from Idea to 50k+ ARR Within Weeks
Meet SmartSolar, the company making rooftop solar power affordable for SMEs.
How Three Founders Went From 0 to 100 Paying Customers
Where do you find early users?
How to Deal with Burnout
Hsu Ken and Brian discuss their experiences with burnout, prevention measures and what they would have done differently as first time founders.
How to Effectively Pitch Your Startup
Hsu Ken shares what a good pitch structure looks like, why this structure is effective, and what investors are looking for.
How to Engineer Investor FOMO
Investors have a fear of missing out (FOMO) like everyone else.
How to Evaluate Potential Co-Founders
When you meet potential co-founders, how should you evaluate them?
How to Find a Good Problem For Your Startup to Work On
One of the primary challenges aspiring entrepreneurs often face is finding the right problem to solve when starting a new venture.
How to Run a Validation Experiment
The scientific method is a standard way to run experiments and reduce our own bias.
How To Think About Product Strategy
For many, being a founder is the first time they've had to think about product strategy.
Invest in Slope
A benefit of studying mathematics is, you learn how to describe things and their relationship relative to each other.
Investor POV: 8 Categories All Startups Fall Into
I've reviewed 6,000+ startup pitches in the last 4 years, these are the 8 categories all startups fall into from an investor perspective 👇
Investor POV: Top Mistakes Founders Make When Fundraising
Hsu Ken, Managing Partner at Iterative, and Kuo Yi, Managing Partner at Monk's Hill Ventures, talk about the mistakes founders often make when fundraising.
Investor POV: What to Keep in Mind while Fundraising
Building a business is hard.
Is Your Startup Idea A Good Idea?
Airbnb looked like a bad idea but was actually a good idea.
Iterative's Growth Framework
Hsu Ken introduces Iterative’s growth framework, and how user insights fuel your startup's growth.
Iterative’s Guide to Fundraise Effectively
🔥 Fundraising is Brutal.
Iterative's Pitch Structure
This is Iterative’s general structure for pitches.
Not All Validation Methods Are Created Equal
In this video, Hsu Ken Ooi breaks down each validation method, and shares how he used them to validate a business idea.
Rejection Fatigue: How to Handle Rejections from Investors
Founders Le Yi from Ottodot, and Nirali from Friz talk about the often unspoken emotional journey that comes with fundraising and how they handled rejections.
S-Curve Expansion: A New Framework For Growth
A lot of recent attention in the news has been around “What happens when companies slow down?” From giant public companies to hot startups, many of…
Setting Goals and Timelines
Setting goals and timelines is a powerful and effective way to stay focused.
Should You Continue Working On Your Startup?
"Should I continue working on my startup?" It's a persistent question founders ask themselves - and the most difficult to answer.
Startup Readiness Checklist | Worksheet
Starting a startup is an exciting journey filled with challenges and rewards.
A Strong Story vs Strong Traction
Fundraising is one of the most difficult things a founder has to do.
There's No Definition For Product Market Fit
There's no clear definition of product market fit, nor is there a clear indicator that when something happens, you've achieved product market fit.
Top 5 Fundraising Mistakes You're Probably Making
In the world of startup fundraising, mistakes are costly.
Top 20 Questions to Ask Potential Co-Founders | Guide
Choosing the right co-founder is one of the most important decisions you'll make in your startup journey.
Top Validation Questions Explained in 5 Videos
We get a lot of questions from founders on how to validate their startup ideas.
VCs Answer Your Top Questions on Fundraising
"Fundraising is brutal," Paul Graham, world renowned venture capitalist, said back in 2008.
What Founders Should Be 100% Focused On
Startups grow when founders keep learning, make smart bets, and drive growth.
What The Martian Can Teach You About Being a Founder in an Economic Downturn
Being a founder has never been easy but it will be even more challenging over the next 12 to 18 months.
What to Look For in Co-Founders
Iterative hosted a virtual event to help founders identify what they should look for when evaluating co-founders to work with for their startup.
What to Look For in Your First Technical Hire
Q: I’m looking for a technical co-founder or hiring my first engineer.
What Type of Founder Can Beat Thanos?
Great founders have this uncanny ability to run highly accurate, localized simulations about their business in their heads.
What's the Difference Between Bad, Good, and Great Startup Engineers?
A bad startup engineer will immediately start writing code.
When to Raise and How Much
Cathy Guo, Head of Investments, and Gavin Walsh, Head of Finance, from Iterative cover key questions every founder faces when fundraising:
Why 10+ Founders in SEA Started a Startup
People start startups for different reasons, and it's important to know your why.
Why Do You Want to Start a Startup?
Starting a startup can be one of the most rewarding—and challenging—decisions you make in your career.
Why I Don't Use the Term 'Product Market Fit'
Interestingly enough, 'product market fit' is a term often used by founders starting out but almost never by more experienced founders.
Why Investors Hate When Founders Say Money Is the Biggest Blocker to Growth
Q: Why do investors not like it when I say money is the biggest blocker to my startup’s growth?
Your Product Is Not The App
Founders often think their product is the app or the software, but it's actually the solution to your user's problem.
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